We offer a range of commercial services spanning increasing sales, voice of customer, marketing strategy and acquisitions.
Sales & Marketing
Sales and Marketing are not the same thing. Unless Marketing assists Sales it has no purpose. Unless Sales assists Marketing the collateral won’t have a purpose. Unless Sales and Marketing (and Engineering) are working together there will be no business development.
Growth Plans
Does your plan include numbers and responsibilities?, if not it will not succeed. Have you thought through and resolved the sales barriers. Are your channel partners aligned….. We can help you through the detail of this. Heard of installed base?
Strategy
More often than not strategy is subsumed by tactics. This can demonstrate some short-term sales but no long-term future. SMART plans really do work, pie in the sky usually doesn’t. Let’s get down to work on this.
Evaluations
Let’s assess the commercial viability of what you are doing? Can money actually be made? If we need to change direction let’s acknowledge it and do it – there will be tears but in the end everyone will be a winner.
Acquisitions
Are you sure what you are buying? Accountants (not me) can analyze the historic numbers and peer at the forecasts. But is the market for the products still there? What lurks around the corner and do the products really perform as advertised. Let us help you reassure yourselves.
Divestitures
Let’s take a long look in the mirror before we decide to sell. What looks good on the inside may not look good to the outside….Let’s get our ducks in a row and get a higher price!